Brand awareness

Branding is such a vital part of today's business.  It both attracts and reassures customers, encouraging their loyalty and in turn your exclusivity.  Think of all the names, slogans, logos, packaging styles and colours that you see around you, and how each brings to mind a particular company, its products, its advertising style and – perhaps most important of all – its quality standards.

A strong brand image, and the "trade marks" associated with it, are therefore extremely powerful business assets.  But they need protecting, legally, to prevent others from cashing in on your hard earned reputation.  They also need to be exploited appropriately in order to safeguard your legal position and to maximise the commercial opportunities that they offer.

Do you know what trade marks your business owns?  Are they properly protected?  Are you making the most of them?

We are happy to visit you to carry out a free, no-obligations audit of your trade mark and brand positioning.  We can talk through the role that branding plays in your business plan, and help you to identify and protect your trade marks.  We will advise on how to exploit your trade mark rights more effectively for commercial leverage, whether you use them to deter competitors or as a licensing or franchising tool.  Just as importantly, we can advise on how to avoid infringing other people's trade mark rights, which could turn out to be an extremely costly mistake if not recognised in time.

Our audits are carried out by qualified and experienced trade mark attorneys, and with a practical, commercial approach that focuses on your business plans as well as your legal position.  Typically, for a small or medium-sized business, they take just a couple of hours.

Please contact Michael Elliott for more information.

Nearly every business has trade marks.  Let us help you to make more of yours.